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Site Search Seen as “Strong Intent Signal”
While searchers accounted for only about one-quarter of online shoppers, they represented 44% of revenues.
SMBs Look to Outsource Marketing
Marketing is the business function that SMBs are most likely to outsource this year.
Many CEOs Are Unaware of CMOs’ Short Tenures
A slim majority (55%) of CEOs believe that short CMO tenure is a sign of failure in the role.
Some Performance Marketers Explore New Channels to Offset Diminishing Returns on Social
Almost 8 in 10 performance marketers report experiencing diminishing returns on social media advertising.
Older Adults Profess Stronger Brand Ties
Adults ages 25-34 are the least likely to say they usually stick with brands they like, although they still show a high level of brand loyalty.
US CMOs Report Slowed Growth in Digital Marketing Spending
CMOs say that their digital marketing spending grew by 7.3% over the past year, a slower rate of growth than reported in past years.
Sports Content Drives Streaming Subscriptions
Almost half of sports fans ages 13-34 say they’ve subscribed to a streaming service to watch a specific sport.
CMOs Report Increasing Pressure from the CEO, CFO, and Board
B2C Product companies – which have the largest marketing budgets – are also the most apt to be feeling more pressure from leadership.
US B2B Trade Show Market at Strongest Point since the Pandemic
The CEIR Total Index, a quarterly measure of exhibition industry performance sat just 4.4% below comparable 2019 levels in Q4 2024.
What’s In Store for Retail Sales This Year?
Online and non-store sales are expected to account for roughly 29-30% of total retail sales.
Retail, Media Top the Industry Brand Value Rankings in the US
Retail brands account for the largest share of the top US brands’ collective value.
Webinars Are Attracting Larger Audiences, Many of Them On-Demand
Almost half of webinar audiences are now watching on-demand.
TikTok Surges as Teens’ Favorite Social Media Platform
Fully 47% of US teens said that TikTok is their favorite social media app, equaling the highest level of preference for any social platform in more than 10 years.
Consumers’ Easter-Related Spending Forecast to Rise
Per-person spending is expected to be $189.26, up about $15 from last year.
Monthly Podcast Consumption Crosses Majority Threshold
Some 55% of Americans ages 12 and over have watched or listened to a podcast in the past month.
How Do Marketers Evaluate Creative Ideas?
Briefs are considered an important tool for evaluating ideas, but aren’t always used in the evaluation process.
Americans See Tariffs Impacting Spending
Almost half of in-market automobile buyers would cut back or not buy as a result of tariffs leading to a price hike of at least 10%.
CEOs Increasingly Want Marketing to Drive Growth, but Are Mixed in Their Approach to CMOs
CEOs want marketing to drive sales and grow market share, but only about half are putting CMOs at the core of their growth strategies.
These Are the Most Common Product Discovery Problems Encountered Online
More than 8 in 10 consumers surveyed in the US and UK report having faced at least one problem with product discovery when buying online.
Social Media’s Reach Seems to Be Back on the Rise in the US
Some 86% of Americans ages 12 and older say they currently use social media.
US Paid Music Streaming Subscriptions Reach Milestone
There were 100 million paid music subscriptions in the US last year, up almost a third from 75.5 million in 2020.
What Are CEOs’ Top Comms Priorities? Comms Pros Weigh In.
Matters of ESG and DEI have fallen to the bottom of the heap in today’s climate.
F500 CMO Tenure Inches Up; Exit Doesn’t Signal Failure
Almost two-thirds of exiting CMOs were either promoted internally or made a lateral or step-up move at a new company.
Small Businesses Planning to Expand Their Marketing Knowledge
Many are looking to learn new marketing strategies or tools in order to improve their customer acquisition and retention.
B2C Marketers Reflect on the Biggest Culprits Behind Missed Revenue Targets
Inadequate market research is considered to be the main reason why B2C marketers miss their revenue targets.